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Your email list is your business’s most valuable asset. If you are using social media to promote your product or service, you risk losing your followers when the social media site changes its algorithms. SEO is a constantly changing game and your Google rankings are always rising and falling. You own your email list, and it should be making you $1 per month per email address. Whether you own a brick and mortar business like me, or your business is completely online, you need an active, engaged email list to find lasting success.

 
While most bloggers promote building your email list with freebies, this has never been successful for me. Giveaways – done right – have been the most successful way that I have built an active, engaged email list and social media following. This is the step-by-step guide to doing a successful giveaway. (Read Giveaway Winner Announced to see the details of my first successful giveaway.)

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Since the economic crash of 2008, our society has had a “hustle ‘til you die” mentality. You hear about entrepreneurs who make it big, but they work 60 or 80 hours a week, or maybe even more. They hustle and hustle, but they never create any continuity in their business, so they have to endlessly hustle to keep money coming in. When you own a small business, certainly at times you have to hustle, with early mornings and late nights, but that is not sustainable long-term. Without continuity, you don’t have a business, and where is your quality of life? What do you give up?
 
What if there was an easier way than living a “hustle ‘til you die” lifestyle? Something that created continuous income of $100 to $1,000 or more per week with only a little effort on your part? No doubt, any extra money I have funds my horse habit. My horses are a huge part of what makes me happy, but they are an expensive habit.
 
So, how can you make an extra $100 to $1,000 per week without adding to your hustle?

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Horses are an expensive hobby (read The Real Cost of Owning a Horse to see how much I spend on my horses each month). No matter what percentage of my budget my horses use, I am happy I have them. They keep me sane, they keep me active, and most important, they keep me grounded in reality.  I spent 16 years in Montana where wages were low and cost of living was high, so I became an expert at finding ways outside of my regular job to fund my horse habit. These three side hustles are the most lucrative ways I boost my income.

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Valentine’s Day is just a week away. When it comes to gifts, I tend to prefer practical over romantic, and something for my horse habit is always appreciated. Here are eight Valentine’s Day gift ideas for the equestrian in your life.

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The groundhog says that this year will see an early spring, so that means that riding season starts soon! If your horse has had the winter off, he may need some supplements with his feed along with the Eight Week Plan to Condition Your Horse to get back to his best riding condition. These are the four supplements your horse needs to look and feel his best this spring.